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Wednesday, March 11, 2015

United Biscuits' Martin Glenn: culture is more important than strategy


United Biscuits CEO Martin Glenn
United Biscuits CEO Martin Glenn

One of the most celebrated marketer-turned-chief executives, Glenn's first CEO post came at PepsiCo, following his rise through the company's marketing ranks. He moved to Birds Eye Iglo in the same role, before landing the top job at United Biscuits in 2013.

These really are the best of times. Commerce is a massive force for good; it has lifted millions of people from grinding poverty and